The Reel Deal
The Reel Deal is a fish and chips food truck that is based in Petoskey Michigan. I wanted a clean but fun logo to represent the food truck. The words fish and chips, or fries, made me immediately imagine waves of fries with a fish jumping out of them. I played around with different positions and sizes that the fries could be in under the fish. As for the type, I wanted something that reminded the viewer of the flick of a fish's tail.
2 x 3.5", Digital
GDT 252: Advanced Digital Studio, WCC
